Fòcus 05 Downtown Digital Flyer
This flyer was created for a fictional café and drink lounge called Focus 05. The goal was to design a digital event promo that felt lively and modern while still keeping everything clear at a quick glance. Paint and Sip events rely on energy and creativity, so the concept centered on bright color contrast, playful paint splatter graphics, and a strong typographic hierarchy to make the information easy to read.
The layout was split into two visual zones. The left side pushes the artistic theme with rich colors, scattered paint textures, and bold headline text. The right side brings in the brand’s personality through product photography, a softer color gradient, and the clean placement of the location details. Combining both sides created a balance between structured information and expressive visual elements.
I chose a vivid green accent for the event title to connect with the featured drink and strengthen visual unity. The QR code was added as a functional element so viewers can immediately access reservations or the menu, which is important for digital-first event promotions.
This project highlights my ability to design promotional materials that communicate quickly, hold visual interest, and support brand identity. It shows skill in color direction, composition, and the use of type to guide the viewer through the information.